How to Control Your Visual Merchandising Efforts
So, you need help to control and guide your visual merchandising efforts? You have come to the right place! Read this article and discover the 3 facts about shopper psychology you should know!
The truth is that not all customers have the same needs and preferences, and every business owner should keep in mind this fact. However, there is a research into shopper psychology that shows that there are many ways the traditional or brick-and-mortar stores can address these needs.
By adapting the visual merchandising efforts to the customer’s needs, interests, and demands, the businesses can make sure they are always at least one step ahead of the competitors.
In this article, we are going to present you 3 retail shopping psychology facts that will help you help you control your visual merchandising efforts:
1. Around 85% of the shoppers prefer in-store digital signage – There is a study that clearly shows that around 85% of the customers prefer screens that are installed in the grocery stores. They simply found these screens very pleasant to watch. What is even more interesting, the customers usually had a positive reaction and attitude towards the digital signage. Around 78% of them said that the screens caught their attention, around 70% considered the content pretty useful, and 76% of them said they are interested in seeing information and additional information about what is on discount. So, what retailers can do in this case? The retailers can put the digital signage in places where customers take the time to consume the content. For example, in grocery stores, the customers who are in the checkout lines might enjoy viewing screens as they wait in the line.