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Merchandising

How to Control Your Visual Merchandising Efforts

So, you need help to control and guide your visual merchandising efforts? You have come to the right place! Read this article and discover the 3 facts about shopper psychology you should know!

The truth is that not all customers have the same needs and preferences, and every business owner should keep in mind this fact. However, there is a research into shopper psychology that shows that there are many ways the traditional or brick-and-mortar stores can address these needs.

By adapting the visual merchandising efforts to the customer’s needs, interests, and demands, the businesses can make sure they are always at least one step ahead of the competitors.

In this article, we are going to present you 3 retail shopping psychology facts that will help you help you control your visual merchandising efforts:

1. Around 85% of the shoppers prefer in-store digital signage – There is a study that clearly shows that around 85% of the customers prefer screens that are installed in the grocery stores. They simply found these screens very pleasant to watch. What is even more interesting, the customers usually had a positive reaction and attitude towards the digital signage. Around 78% of them said that the screens caught their attention, around 70% considered the content pretty useful, and 76% of them said they are interested in seeing information and additional information about what is on discount. So, what retailers can do in this case? The retailers can put the digital signage in places where customers take the time to consume the content. For example, in grocery stores, the customers who are in the checkout lines might enjoy viewing screens as they wait in the line.

3 FACTS

3 Facts

3 Facts about Shopper Psychology You Should Know

2. Around 81% of the customers read ratings and reviews – Believe it or not there are many customers that read ratings and reviews. The Deloitte Consumer Review report clearly shows that 81% of customers always read reviews and they always take the ratings into consideration. In other words, the customers are taking the time to analyze products before they decide to make a purchase. The retailers can benefit from this as well. They should make these information and details available to customers during the purchasing process. For example, if digital tablets present customers a list of inventory to search through, they can also include positive reviews and ratings for each product offered by the company. You need to keep in mind that people always crave for more information and as a retailer, you should make this simpler for your customers. All you need to do is to share the customer feedback or review through the digital signage.

3. Around 73% of the shoppers say product knowledge and experience is needed from sales associates – The customers aren’t just looking for info online, they are also looking for sales associates. According to a study, 73% of the shoppers want sales associates to offer additional information and specific details about the products. What do you think? What is the reason for this? Well, all shoppers want expert advice or recommendation on what to purchase so that is why they are looking for sales associates to provide them with a product expertise. The retailers should equip the sales associates with reliable information and turn them into professional brand representatives who can best promote on behalf of the business. If you need your employees to be more informed you should definitely get a business glossary of terms and make sure every single one is educated.

Having solid research and accurate information on hand helps make our shopping decisions easier, especially when marketing is involved. People want to watch fun videos and use various devices to learn more about the products they are interested in. The secret to success for is to adapt to this rule and deliver an experience that their shoppers will appreciate.

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